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Case study

Startup Brand Awareness Expansion

Helping startups grow from zero to standout — with creative branding and digital marketing strategies that increase visibility, engagement, and recognition by up to 3x within months.
3x
Visibility, engagement & recognition

Figures are reproduced as published on the existing Imthiyas Design website. IDesign only reports numbers that were measured on the engagement — where a programme has no documented metric, the outcome is described qualitatively.

The challenge

New ventures with a strong product and no recognition — invisible in a market that rewards familiarity and trust.

The approach

  • 01Built the brand from the ground up: positioning, identity, tone and the visual kit to apply it.
  • 02Consistent creative across social, media and partnerships so the brand looked established from launch.
  • 03Collaborations, UGC and community activity to earn attention instead of only buying it.
  • 04A launch cadence that concentrated effort into a short, visible window.

The outcome

  • Up to 3x more visibility, engagement and recognition within months.
  • A brand system the founders could reuse without a designer in the loop for every asset.
  • Launch communication that started conversations with partners and press.
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Burj Gate, Downtown Dubai, Dubai
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