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Imthiyas Design — IDesign
Case study

SaaS Lead Generation Success

150% increase in qualified leads & 70% lower customer acquisition cost.
150%
Increase in qualified leads
70%
Lower customer acquisition cost

Figures are reproduced as published on the existing Imthiyas Design website. IDesign only reports numbers that were measured on the engagement — where a programme has no documented metric, the outcome is described qualitatively.

The challenge

A SaaS business needed predictable pipeline without increasing spend, and the existing funnel mixed unqualified sign-ups with genuine buyers.

The approach

  • 01Rebuilt the funnel around a qualified definition of a lead, agreed with the sales team.
  • 02Content and webinar programmes mapped to each stage of the buying decision.
  • 03LinkedIn advertising and retargeting aimed at the roles that actually convert.
  • 04Landing pages and email sequences rebuilt to move prospects toward a demo.

The outcome

  • Qualified leads increased by 150%.
  • Customer acquisition cost fell by 70%.
  • A measurable funnel with CRM reporting the team could act on weekly.
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